About | Strategy | Typography | Color | Logos | Notes

FOUNDATIONS

who you are + what you do

<aside> 💬 Purpose

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<aside> 💬 Vision

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<aside> 💬 Mission

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</aside>

<aside> 💬 Brand Pillars

• Pillar 1
• Pillar 2
• Pillar 3 </aside>

AUDIENCE

who you reach + where to reach them

<aside> 💬 Target Audience

• Persona One: Name
• Persona Two: Name </aside>

<aside> 💬 Archytype

Name:

Bio:

Loves:

Fears:

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